Turnkey Lending Solutions

Consumer Acquisition

SellingSource is the leading supplier of loan applications to the specialty, short-term lending industry. We generate and process over 100,000 loan applications daily. Applications are extensively verified for data accuracy and are further subjected to real-time filtering and data decisioning before we present them to our lenders.

Market growth and increased demand for leads has resulted in an increase in funded loan costs, and often the loan default rate, with an associated higher potential for fraud. As the largest processor of loan applications, we have the ability to see more data, which allows us to continuously monitor the market and work with the leading online marketers to ensure that the best quality of loan applications is made available to our lenders. Using proven marketing campaigns, and by applying the most sophisticated data analytics to our lead-generation programs, SellingSource has been able to maintain the volume and quality expected by the lending market.

Acquisition Programs

Custom Lead Generation Programs:

Programs can be created to generate leads specifically for your company. These will be processed through our Online Loan Processing (OLP) analytics for decisioning prior to being presented for your approval or rejection. Leads that are not accepted will be sold to other lenders with different acceptance rules on a revenue share basis with you.

Lead Purchase Programs:

Leads can be purchased from SellingSource. The loan applications have undergone the OLP screening and analytics process prior to presentment. These leads vary in price based upon many factors such as the completeness of the application or various data verification points. These are the most popular programs. Lenders should work with SellingSource to test these leads to determine the decision and resulting price points that best suit their individual business for lead acceptance and loan performance.

Lead Verification Services:

The success of a lead generation program is highly dependant upon the quality of the data. SellingSource applies filters, data verification, and analytics as each lead is presented, with the main focus on the quality and completeness of the data, fraud screening, and duplication elimination. With the high volume of leads processed daily, SellingSource has the best screening capability in the industry, resulting in the highest volume and quality of unique loan applications in the industry.

Once the leads are scrubbed, individual lender decision criteria is applied so that only the leads that meet the lender acceptance rules will be presented. This ensures that the best possible quality can be presented to each lender for the price negotiated for the lead.

Data Verification and Fraud Monitoring:

Identity verification and fraud prevention can only be accomplished by aggregating data from the best sources available. SellingSource is a major data aggregator and provides further lead validation through our identity verification service. This, coupled with the fraud monitoring that is embedded into our lead-generation programs, provides the greatest assurance that the purchased lead is for a legitimate consumer with a genuine intent to borrow money.

The combination of the front-end screening and the third-party verification services provides the best possible protection to the lender. Sophisticated decisioning models can be created for each lender. By controlling both ends of this process, SellingSource can deliver unparalleled quality.

Credit Verification:

SellingSource’s Credit Reporting Agency delivers the most complete credit data for the consumer of payday loans. The extensive data that is reported, combined with the timeliness of reporting inquiries, funding, payments and NSF ACH transactions, delivers a service that will ensure a dramatic positive increase in portfolio performance.

When used to finalize the decisioning waterfall from the lead acceptance, through identity verification and fraud monitoring, the SellingSource credit reporting service completes the final step in the lead acceptance process and takes you one step closer to controlling your acquisition costs and default rates.

Marketing Programs

SellingSource offers the full services of an interactive agency for creating online marketing programs. We offer solutions for:

• Enterprise Website Creative and Functionality
• Marketing Site Creative and Decisioning for Lead Generation
• Video Production and Website Enhancement
• Multi-Channel Real-Time Consumer Response Marketing Programs
• Organic Search and PPC Campaigns
• Banners
• Direct Response TV (DRTV) Campaigns
• Mobile Marketing Programs
  • Text Message Campaigns
  • Wireless Application Programs
• Call Center Consumer Response with Cross Sell and Up Sell
• Real Time and Offline Data Monetization Programs
• Nirvana Marketing Communication
• Email Programs
• Direct Mail Campaigns

Lending Markets Served

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