Lead Sourcing, Verification & Distribution
Lead Distribution Engine
Selling Source helps minimize risk and protect the integrity of direct mail or e-mail files by eliminating prospects not in a financial position to take advantage of offers. Selling Source does this by using the most advanced data cleansing and data suppression solutions in the industry.
Data Cleansing
Selling Source can cleanse customer databases, verify customer data accuracy, eliminate duplicated and incorrect entries and interlink or consolidate multiple data sources. This enables easy access to accurate customer and/or prospect data for lender marketing, sales and support teams.
Some of the data cleansing capabilities Selling Source provides include:
- Data aggregation and organization
- De-duplication to eliminate duplicate records that might be similar-looking records
- Identification of missing or incomplete data
- Data validation
- Comparison and removal of records matching third-party information, such as the opt-in and opt-out lists and Do Not Call lists
Sophisticated systems and data cleansing expertise make Selling Source unique in the specialty finance market. Selling Source can improve the accuracy of data, ensure that databases are current, accurate and complete while also increasing efficiency and reducing costs.
List Suppression
Selling Source’s flexible list-suppression capabilities allow lenders to accept or screen high-risk borrowers based on preset rules, such as employment, bank routing numbers and other parameters.
Selling Source’s high-risk data suppression clears lists of:
- Prospects that have filed bankruptcy or have tax liens and judgments against them
- Deceased and imprisoned individuals
- People on Do Not Call and Do Not Mail lists to ensure compliance with federal and state regulations as well as Direct Marketing Association and FTC guidelines.
Selling Source’s data cleansing solution is the only service that provides daily updated bankruptcy data for all 50 states. And, Selling Source’s huge database of non-prime consumers allows lenders to eliminate quickly and easily individuals who can’t qualify for offers.
With Selling Source lenders can improve marketing campaigns by targeting communications to prospects who are interested in offers and are able to take advantage of them.
Lenders are also able to reduce the cost of marketing campaigns by eliminating ineligible recipients while being fully compliant with federal and state privacy regulations.
Regardless of which tiered leads lenders receive, their cost per funded loan will likely be lower than through other sources.
List Management Services
Selling Source provides complete list management services to support lending decisions for the specialty finance market.
Selling Source’s list management solution encompasses comprehensive list management, list marketing, fulfillment services and reporting.
Selling Source’s wide range of lists and services includes custom mailing and telemarketing lists generated by mailing response, telephone sales and Internet buyers.
Selling Source’s solution integrates directly with lender CRM systems to cleanse existing database and standardize all new entries.
Selling Source facilitates an online business’s ability to standardize incoming lead information immediately. This includes identifying and deleting invalid or vacant addresses, classifying phone numbers as either mobile or land lines, identifying area code to ZIP code mismatches, appending the latitude and longitude of an address and more.
Selling Source provides real-time demographics designed to add value to existing consumer data by providing a better understanding of customers and prospects.
Selling Source can decrease customer acquisition costs by targeting best prospects through demographic analysis.
Lenders can reduce print, postage and telemarketing costs through more selective marketing. Lenders are also able to personalize marketing offers and materials based upon their data.