Consumer Acquisition
Direct Mail Services
While many marketers seem to have forgotten the material world, Selling Source embraces it.
Selling Source direct mail has the industry’s highest conversion rates.
Selling Source’s proprietary research shows that subprime borrowers are influenced by a credible look-and-feel, the offer and its timing —so reaching a prospect with a great offer at a relevant conversion point is essential. Selling Source provides highly targeted, turnkey direct mail campaign strategies and specific targeting solutions.
Selling Source offers a full-service direct-mail process featuring those all-important integrated ingredients that grow business: high quality lists, compelling offers, credible creative and flawless fulfillment.
As a proven provider of high volume direct mail services, Selling Source offers the following solutions:
- Copywriting — Lender messages with the most effective, exciting copy possible.
- Graphic Design — All pieces are designed for maximum impact and credibility.
- Prospecting / List Recommendations — Highly targeted lists increase chances of success.
- Data Solutions — A total solution includes merge/purge, postal presorting, NCOA, list hygiene, database management, data conversion and file maintenance. Next-generation data quality services remove invalid or vacant addresses, append the latitude and longitude of an address and more to ensure that mail is delivered to the correct prospects. Demographic analysis tools decrease customer acquisition costs by targeting only the best prospects.
- Print Production Coordination — Selling Source oversees the printing, binding, cutting and folding of all direct mail pieces.
- Mailing Service Fulfillment — Selling Source ensures that all direct mail is personalized and mailed accurately, on time and on budget.
Selling Source specializes in providing turnkey direct mail campaign strategies to the specialty finance market. This includes online and offline payday lenders, micro-loan providers, installment-loan providers, and any business targeting thin-file, no-file and underserved consumers.
Selling Source’s full-service marketing and advertising agency can write, design, create and deliver lender messages via direct mail, e-mail, online or television advertising and promotion.