Consumer Communication Services

Event-Triggered Marketing

The SellingSource.com offers trigger marketing services and solutions developed to enhance up-sell and cross-sell opportunities and improve customer targeting, including the ability to predict the next best consumer offer.

Based on a set of conditional rules, our event-triggered marketing program Nirvana automatically triggers strategic follow-up transactions, marketing events, alerts, and reminders - all designed to help businesses with lead generation, lead qualification, and customer development.

Our solution automates all marketing processes and actions such as sending text messages, emails or scheduling phone calls in response to marketing events. These events, or “triggers,” can be configured based on cascading events that may involve a customer response, lack of response, or denial of a purchase opportunity. Some examples of these “triggers” include:

Up sell

Offer your customer a better, higher-value product or service

Cross sell

Offer your customer a complementary product to purchase

Modified resale

Offer your customer an improved product or service

Down sell

Offer your prospect another offer if they don't qualify for the existing offer

What makes the SellingSource event-triggered marketing solution unique?

• System constantly mines its data repository for events that require action
• When a triggerable event occurs, our Nirvana system will perform an action based on predetermined rules
• Allows you to reach more customers faster, thus improving your revenue

Key Benefits

• Provides real-time, rules-based marketing within management
• Predefined events and triggers are specified with the SellingSource's Nirvana system
• As actions occur on the Internet or within your application, they are recorded within the Nirvana repository
• Enhances customer loyalty
• Provides opportunities for cross sell, up sell, down sell - all which generate new revenue

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