What is the risk profile of the consumer? Does the consumer have proven performance in the market in which lenders operate? Is the consumer new to the market or is he so active in the market that he is over extended? Does the consumer show a history of changing personal information and thus increasing the risk of fraud? Or does the consumer appear on the Specially Designated Nationals List on the Treasury Department’s Office of Foreign Assets Control? These are the types of questions essential to segmenting a lender’s consumer population into manageable risk populations.